It is only a matter of time before tech invades packaging, changing the nature entirely. As to the future the Kuve points to, tech in packaging will ensure the freshness of the contents, provide important information (like nutritional data), and be interactive. With the cost of computing being pushed down with the likes of the Raspberry Pi the future of packaging tech is almost upon us.
Genius or folly? Kuvee’s $199 metal canister with Wi-Fi seeks to end the “ritual of the cork.”
Jennifer Tincknell
Jennifer has over three decades of experience in the wine industry, which includes national sales, distribution management, wine buying and supplier relations, and importing to hands-on wine blending and production strategy. Fluent in French and Italian from attaining major and minor degrees from the University of California at Berkeley, Jennifer has traveled extensively throughout the major wine regions in Europe, South America and New Zealand on behalf of employers and clients. She was the Vice President and National Sales Manager for Wine Distributors and Wine Imports based in San Francisco. She worked for wine importers Bercut Vandervoort and Company, and her practice prior to Tincknell & Tincknell had clients that included Hanzell Vineyards, Private Cellars/Four Vines Inc., and Dufour & Company. National sales strategy, imports, integration of national sales with marketing and direct sales, human resources development and training, and product strategy is of particular interest and specialization for her at Tincknell & Tincknell, Wine Sales and Marketing Consultants.
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